Place: 4274 Chamberlin (refreshments will be served)
Speaker: Page Moreau, UW School of Business
Abstract: Business leaders, governments, and scholars are increasingly recognizing the importance of creativity. Recent trends in technology and education, however, suggest that many individuals are facing fewer opportunities to engage in creative thought as they increasingly solve well-defined (versus ill-defined) problems. Using three studies that involve real problem-solving activities (e.g., putting together a Lego kit), we examine the mindset created by addressing such well-defined problems. The studies demonstrate the negative downstream impact of such a mindset on both creative task performance and the choice to engage in creative tasks. The research has theoretical implications for the creativity and mindset literatures as well as substantive insights for managers and public-policy makers.